why not ★

Taking care of business

I have described this process before as graffiti-ing the pages. The type structure and spacing are the bricks and mortar from which we build the walls of magazine, and on top of that, we spray graffiti. Whether pictures, display typography, big numbers, charts, captioning, or illustration, they’re syncopated moments – many sitting completely free of the grid – that disrupt the organisation, breaking those grid conventions and giving energy and tone to the pages. These elements are the magazine talking to you. It’s a form of narration, with insightful or flippant, informative or sideways-glancing commentary, set in a separate voice to the author’s.