December 2011
2 posts
Using a Building’s Name as Bait for Buyers →
A landmark prewar facade or the latest in high-end amenities may be at the top of a buyer’s must-have list, but a stirring or lyrical name can be a powerful selling tool, too. A clunker, on the other hand, can be at best a puzzle, at worst a punch line.
“It’s Branding 101,” said Allen P. Adamson, a managing director of Landor, a corporate identity consultant. “A name tells a story, and a...
