December 2011
2 posts
Using a Building’s Name as Bait for Buyers →
A landmark prewar facade or the latest in high-end amenities may be at the top of a buyer’s must-have list, but a stirring or lyrical name can be a powerful selling tool, too. A clunker, on the other hand, can be at best a puzzle, at worst a punch line.
“It’s Branding 101,” said Allen P. Adamson, a managing director of Landor, a corporate identity consultant. “A name tells a story, and a...
October 2011
2 posts
Taking care of business →
I have described this process before as graffiti-ing the pages. The type structure and spacing are the bricks and mortar from which we build the walls of magazine, and on top of that, we spray graffiti. Whether pictures, display typography, big numbers, charts, captioning, or illustration, they’re syncopated moments – many sitting completely free of the grid – that disrupt the organisation,...
September 2011
3 posts
August 2011
1 post
July 2011
2 posts
June 2011
3 posts
May 2011
1 post
April 2011
2 posts
March 2011
3 posts
Watch(via fuckyeahmiddleman)
February 2011
2 posts
January 2011
2 posts
December 2010
1 post
November 2010
1 post
October 2010
5 posts
September 2010
3 posts
July 2010
1 post
June 2010
1 post
May 2010
2 posts
April 2010
2 posts
March 2010
2 posts
February 2010
4 posts
“The work you do while you procrastinate is probably the work you should be doing...”
– Jessica Hische
(via ninz)
January 2010
6 posts
